Creating Trust Through Motion: My Approach to Hotel Promotional Video
When I set out to create a promotional video for our hotel this summer, I knew it needed to work hard across multiple platforms — from the high-energy environment of Vancouver Football Club digital panels to the quiet browsing moment on our website homepage. The challenge was capturing the essence of our hotel in a way that immediately establishes trust. In today's market, guests need to see before they believe. They want visual proof that a hotel can deliver on its promises.
My approach was to showcase variety and versatility. I filmed our spacious event venues that transform for any occasion, our restaurant where ambiance meets culinary excellence, the tranquil pool deck that offers an urban oasis, our thoughtfully designed foyer that welcomes guests home, and the numerous gathering spaces where connections naturally happen.
Each shot was carefully composed to convey warmth, quality, and authenticity. I wanted viewers to feel the experience of being there—to imagine themselves relaxing by the pool, hosting an event in our elegant spaces, or unwinding in our welcoming atmosphere.
The result is a video that builds credibility at first glance. It answers the unspoken question every potential guest has: "How does this hotel looks like? Does it have everything I need for my stay/event? Can I trust this place with my time, my event, my special moment?" By showing the breadth and quality of our amenities, the answer becomes a confident yes.
Whether catching someone's eye during a football match or serving as their first impression on our website, this video works as a visual handshake - inviting, reassuring, and creating a warm impression.
