Mother's Day buffet is traditionally one of the biggest events of the year for MIXT Lobby Lounge. But this year carried extra weight. Following a major labour strike that forced the restaurant to suspend operations for four months, and with the lounge still running on limited hours since December 2025, the priority was clear: get back on guests' radar and give them a compelling reason to choose us for Mother's Day.
"The goal wasn't just about revenue. Beyond the buffet itself, we upgraded the entire guest experience so that guests would choose us again in all occasions."
Campaign Timeline
Concept development, restaurant decoration & photoshoot, buffet preview photoshoot & videoshoot, social media content creation, paid-ad, early bird booking promotion.
Flower Bar event props procurement, signage production, flower ordering, photo wall creation, acquiring manpower for event day. Early bird booking promotions. Email Marketing & Paid Ads.
Final push content, countdown reels, last-minute booking conversions, ad budget shifted to highest-performing creatives, Mother's Day execution.
Flower Bar event execution, interaction with guests, social media content shooting, photoshoot for future marketing materials.
The Offerings
Mother's Day Buffet
A tradition loved by locals over the year but this year we elevated the experience with event and enhanced ambiance.
Flower Bar & Photo Contest
Interactive flower bar with photo opportunities and a contest to engage guests and create user-generated content.
Digital Marketing & Business Tactics
Photos & Videos
Hiring decor company to enhance the restaurant ambiance with spring garden theme; shooting photos and videos of a preview of the buffet in-house. Customers need to see to believe.
Mother's Day Menu Design
With a concept of pastel pink and marble white, the menu has a sophiscated look and feel through careful attention to typography and layout. Drink menu was also designed to increase the ticket price from guests.
Early bird promotions
To encourage early commitment and balance seating across the day, we introduced 5% off for reservations made by April 30, and an additional 5% off for afternoon seatings. This gave the kitchen earlier visibility into order volumes and helped distribute covers evenly between shifts, making staffing easier to plan.
Flower Bar
Set up a dedicated flower bar where customers could purchase arrangements to take home, creating a memorable experience and additional photo check-in opportunities for social media exposure and engagement.
Mother's Day Landing Page
Crafted a full page narrative for Mother's Day — from brand storytelling and newly decorated restaurant photos, to food galleries, menu offerings, the Flower Bar and photo contest, and early bird promotions — with a booking call-to-action woven throughout.
5 Email Blasts
Developed 5 conversion-focused hooks backed by data, using a cohesive aesthetic that aligned with the menu design and social media graphics.
Meta Ads
Ran paid ads across Instagram and Facebook — using conversion-focused ad hooks backed by data to target specific audiences for conversions.
OpenTable & Google Business Profile
Added a special Mother's Day menu to OpenTable for increased exposure on their dedicated "Experience" page and for frictionless booking. Refreshed photo galleries on both OpenTable and Google Business Profile to present the most visually compelling version of the offering.
Cohesive Visual Storytelling
Flower Bar event signages (arch shaped and on easels)
Drink Menu (increase ticket price)
Restaurant Decor, Behind-the-scenes, Mother's Day Elements
Restaurant Decor, Behind-the-scenes, Mother's Day Elements
Numberical Results
We beated last year's bookings - from 197 - 230 covers (+17%) and intangible benefits of increased guests satisfaction and brand loyalty.
Meta ads performance table for Mother's Day 2026 campaign
| Ad Hook | Date | Views | Viewers | Results | Amount spent |
|---|---|---|---|---|---|
| "My mom always says she doesn't want anything for Mother's Day. So this year, I stopped listening" | Apr 30 | 4,142 | 2,710 | 111 profile visits | CA$95.89 |
| "If you're still doing flowers and a card, she's been politely pretending that's enough for years. Mom desreves a real apology in the form of a buffet." | Apr 28 | 9,369 | 5,642 | 302 landing page views | CA$101.98 |
| "Wait, that's all included? She gets 50+ dishes, A bouquet that she builds herself, And a shot at winning a one night stay at Penthouse suite, and you're still deciding?" | Apr 24 | 34,638 | 17,583 | 1,219 link clicks | CA$307.19 |
| "One of my love languages is making mom feel like the most important person in the room; because one day we will look back at this mother's day,and be so glad we did something worth remembering" | Apr 23 | 27,042 | 17,841 | 1,280 profile visits | CA$311.35 |
| "Every restaurant says “spoil Mom” — most mean eggs benny and a mimosa. We mean roasted herb lamb loin with mint chimichurri. A chilled seafood display of snow crab legs, mussels, clams, and poached black tiger prawns. " | Apr 17 | 22,601 | 13,495 | 551 profile visits | CA$209.61 |
| "The whole family. One table. No compromises." | Apr 14 | 6,051 | 3,865 | 210 profile visits | CA$63.68 |
| "Spoiler Alert! Mother's Day Brunch Preview " | Apr 10 | 42,519 | 20,260 | 1,517 landing page views | CA$199.72 |
| "My mom cried at brunch last year. Not because of us. Because of the oysters." | Apr 6 | 12,695 | 8,324 | 453 profile visits | CA$143.78 |
| "Mom deserves the world. You deserve a discount. 50+ dishes in one buffet price." | Apr 2 | 26,388 | 14,474 | 585 profile visits | CA$279.46 |
| Total | 185,445 | 104,194 | 3,190 profile visits · 1,819 landing page views · 1,219 link clicks | CA$1,712.66 |
